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Connecting to my Marketplace with Campaigns

Whether your goal is to sell a new product, explain the value of your services or advertise your event, a campaign helps you to connect with your marketplace. They normally involve multiple channels, so it is fundamental to have a solution with which you can plan, execute, track, and analyze your content.

Go to Social Marketing ‣ Campaigns ‣ Create.

Click on create to start a campaign in Odoo Social Marketing

As you create content, tabs for that specific channel are shown. The overview of the campaign displays global metrics such as:

  • Revenue: number of users who, from a link in your content, finished a transaction (paid).
  • Quotations: number of users who, from a link in your content, have started but not finished a transaction (did not pay).
  • Leads: users who have filled out your contact form, from a link in your content.